I had a call yesterday from a seasoned wedding professional who was quite concerned that a new wedding planner in her area (not in Florida – but it happens here too) received the Knot’s “Best Wedding Planner” for 2010 in her area.  This “planner” has never even planned or coordinated a complete wedding, just a reception for some friends.  If you were ever

How can that happen?

Many of these so-called awards (The Knot, Wedding Wire, etc.) are determined by essentially “stuffing the ballot box” by rallying your friends, relatives, and even voting for yourself.  My colleague even contacted the Knot on this issue, and there’s really nothing they can do about it – it’s based on the “votes received,” and is slanted towards those who pay to advertise with the source of the “award.”  Yes, you can vote for others, but they are “write ins.”  I receive frequent requests from my wedding colleagues asking me to vote for them for some of these so-called awards that are based on popularity, not merit.  For thr record, I believe in the old fashioned voting process of being able to cast ONE vote for the most qualified for an award, or awards that are based on merit.  So, for couples that are considering my services, you won’t see a “voted best” of anything banner on my website or marketing materials, but I am the only Better Business Bureau Accredited Wedding Consultant in the Orlando area and one of only two Master Bridal Consultants in Central Florida.  I am proud to share the Association of Bridal Consultants highest designation with Heather Snively, Weddings Unique, who achieved this designation in November, 2010.

Advertisements